About
The Internet can help small businesses communicate with your customers, advertise your business, promote your products – often more efficiently, and at substantially lower cost than other media. It can help you leverage all of your other marketing programs by providing what they can’t (affordably).
This site is intended to be a resource for small businesses and non-profits trying to separate the truth from the hype so they can make the best decisions for their businesses on how to present themselves online.
If you need help putting your business online, Kris Keener of Small Site Works has 20 years of corporate marketing experience with 10 years of web building experience.
I have found that successful online marketing depends first and foremost on ease of updating. If small businesses and organizations can’t manage their own content, their websites quickly become dated and therefore – useless. As a result, I recommend blogs (specifically WordPress) for small businesses, community groups, and non-profit organizations. Sites can be designed and installed in a matter of hours, keeping startup costs low or even free. Because editing is done online through a form, site maintenance can be done by businesses themselves with very little training and technical ability required.
A typical informational website for a small business generally costs between $200 and $300 for Small Site Works to set up. Hosting fees are typically an additional $50 to $120 a year. If you are flexible in site design and functionality you can even get a site online with NO hosting costs. If you build the website yourself using one of the free blog sites (Blogger or WordPress.com), you can be online virtually FREE.
If you would like more information about how Small Site Works can help your business or how you can build your own website affordably or even free, please read our free articles or contact info@smallsiteworks.com.
